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Website Programming
Website Programming is the cornerstone
of advanced web development. If you master programming server side
applications there is not limit to what you can functionally
accomplish with your website.
Javascript , PHP and ColdFusion.
Almost all SEO's agree that using too much javascript can harm your
rankings and might confuse the search engines. Is it true? We
decided to answer this extremely simple question for the two leading
search engines using a simple statistical analysis.
The methodology: We gathered the results of the queries that were
naturally performed last month by myself and three associates using
the two leading search engines and analyzed them. We had to visit
each page and check the HTML source code to see if javascript was
being used. We counted the number of pages found that utilized
javascript for the first 8 rankings. The results for each of the two
leading search engines were kept separate so that we could discover
any differences between the two leading search engines for this
factor.
The resulting graphs show the number of pages utilizing javascript
for each ranking. The Y-axis shows the number of pages found
utilizing javascript, while the X-axis shows rankings 1 through 8.
Here are the graphs for each of the two leading search engines:
http://www.SearchEngineGeek.com/graphs/dcy02.jpg
http://www.SearchEngineGeek.com/graphs/dcg02.jpg
The result is very conclusive and very
surprising. Both leading search engines rank pages that utilize
javascript higher than pages that do not utilize javascript. This is
another example of how the guesses of the SEO community are often
just that... guesses... They have a 50% chance of being correct on
any particular factor. In this case, the majority of the SEO
community guessed wrong.
There was no exercise to attempt to isolate different keywords. We
merely took a random sampling of the queries performed and three
associates during the month.
Conclusion:
Pages which utilize javascript rank higher than pages that do not
utilize javascript on both of the leading search engines.
This is merely a correlation study, so it cannot be determined from
this study whether the leading search engines purposefully entertain
this factor or not. The actual factors used may be far distant from
the factor we studied, but the end result is that these search
engines do, in fact, rank pages with javascript higher than pages
without javascript in the study. |